AMP are the largest financial planning network in Australia (Money Management 'Top 100 Dealer Groups' July 2011) and have operated for 160 years. With an extensive network of licensees and licensee support services AMP have a portfolio of comprehensive offerings which can assist financial planners or practices achieve their business goals. AMP's focus areas include innovation, choice and support, for its base of planners. AMP's licensee and licensee support network includes AMP Financial Planning, Hillross, Charter Financial Planning, Genesys Wealth Advisers, SMSF advice, Jigsaw Support Services and IPAC.
AMP Financial Planning supports its network of independent financial planners with a team of AMP specialists who work closely with each planner to ensure they are well informed about products, services, processes and regulatory requirements. AMP specialists and planners are dependent upon two knowledge libraries, one accessed by the planners and the other by the specialists.
AMP Financial Planning needed to increase the ease of use and content quality of these libraries by making them more engaging and relevant, ensuring they supported the business requirements of the users.