What we say >
Understanding Collective Intelligence: Are Two Heads Better Than One?
Similar to Web 2.0, Collective Intelligence, as it relates to the web, can be difficult to define.
A simple definition of Collective Intelligence technology might read something like this;
"An online technology that provides content for purpose, leading to a more compelling experience for the individual, that is derived from observations of the behaviour of the masses."
- Adam Bateson
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Using Behavioural Targeting and Collective Intelligence to Engage Your Audience
Recent advances in online behavioural targeting can provide a quick return on investment and make your website more engaging for users.
By automating decisions relating to content placement and driving immediately relevant information toward the user, behavioural targeting can increase the impact from existing investments in website analytics and testing, content management systems, search technology and even SEO.
- Adam Bateson
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Can I help you?
If you want to limit customer interaction with your call centre, why not listen to customers in the design phase of your processes and offerings?
- Bernard Harper
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Converting the faithful
Recommendation engines are a tried and tested technology that could help banks win over customers.
- Adam Bateson
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Why Web 2.0?
When considering your website and the possibilities of Web 2.0, a philosophy of innovation is useful.
- Adam Bateson
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Online precision
A convincing and clear online presence can only be executed with optimism, focus and a decisive strategy.
- Adam Bateson
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Online's time to shine
Investing in a company’s online business can increase customer numbers in a down market.
- Adam Bateson
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Learning to listen
Web 2.0 tools may help to ease customer’s financial anxiety by providing a forum for their fears.
- Adam Bateson
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What is the Future of Social Search?
You might get the feeling that the web community is screaming out for easy access to personal, accurate, relevant and immediate information.
- Adam Bateson
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Adam Bateson – Director
Adam is a director of NetReturn Consulting and leads the sales and marketing activities. He has 14 years experience leading and managing sales and marketing initiatives in Australia and New Zealand and is passionate about establishing long-lasting business relationships based upon honesty, integrity and effective communication.
During his previous roles Adam has managed direct and channel sales and marketing teams and has also been responsible for strategic (enterprise) accounts in government and commercial sectors with a specific focus on financial services. Adam has a strong understanding of the benefits customers can gain from properly managed IT environments and the potential savings from specific technologies, processes and education. His experience stems from engagements with well known US software companies including Business Objects (now part of SAP), Peregrine Systems (now part of HP), Vignette and FrontRange Solutions.
Adam's primary goal at NetReturn Consulting is to build a solid foundation of loyal and happy clients – as a direct result of his team's initiatives. Adam holds a BA degree majoring in Psychology from Macquarie University.