What we say >
Understanding Collective Intelligence: Are Two Heads Better Than One?
Similar to Web 2.0, Collective Intelligence, as it relates to the web, can be difficult to define.
A simple definition of Collective Intelligence technology might read something like this;
"An online technology that provides content for purpose, leading to a more compelling experience for the individual, that is derived from observations of the behaviour of the masses."
- Adam Bateson
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Using Behavioural Targeting and Collective Intelligence to Engage Your Audience
Recent advances in online behavioural targeting can provide a quick return on investment and make your website more engaging for users.
By automating decisions relating to content placement and driving immediately relevant information toward the user, behavioural targeting can increase the impact from existing investments in website analytics and testing, content management systems, search technology and even SEO.
- Adam Bateson
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Can I help you?
If you want to limit customer interaction with your call centre, why not listen to customers in the design phase of your processes and offerings?
- Bernard Harper
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Converting the faithful
Recommendation engines are a tried and tested technology that could help banks win over customers.
- Adam Bateson
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Why Web 2.0?
When considering your website and the possibilities of Web 2.0, a philosophy of innovation is useful.
- Adam Bateson
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Online precision
A convincing and clear online presence can only be executed with optimism, focus and a decisive strategy.
- Adam Bateson
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Online's time to shine
Investing in a company’s online business can increase customer numbers in a down market.
- Adam Bateson
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Learning to listen
Web 2.0 tools may help to ease customer’s financial anxiety by providing a forum for their fears.
- Adam Bateson
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What is the Future of Social Search?
You might get the feeling that the web community is screaming out for easy access to personal, accurate, relevant and immediate information.
- Adam Bateson
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Bernard Harper – Managing Director
Bernard is the managing director of NetReturn Consulting and is responsible for all company operations. Bernard has extensive worldwide experience as an IT professional in the Government, Telecoms and Financial Services sectors. Bernard came to Australia in 1992, having worked with British Telecom for 5 years in a senior delivery capacity.
Whilst in Australia Bernard has helped establish early service rollouts for Optus Communications and later went on to co-found a specialist telecommunications software house. Subsequently Bernard was engaged in senior consulting delivery management roles with Cincom, Aspect Telecommunications and Siemens, covering large application rollouts in the call centre, CRM and integration spaces. More recently Bernard project managed major initiatives with BT Financial Group helping them to maximise their web offering to improve customer service and cut costs.